The Most Popular Halloween Costumes in the United States

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We are huge Halloween enthusiasts at Mulberrys Garment Care, spending weeks brainstorming the most clever costumes then carefully preparing the outfit we’ll wear on the big evening in the subsequent weeks. No matter how old you are, Halloween brings a certain indescribable magic and is a fun and festive time of year that gets the entire family involved in costume planning.

Most Popular Halloween Costumes in 2020

While Halloween may look different in 2020 than in years past, costumes and responsible family fun are still a huge part of how Americans are celebrating this timeless holiday. From socially distanced parties to family-themed costumes to wear for photos or video calls, Halloween costumes are still incredibly popular in 2020.

According to Google Trends, some of the most popular Halloween costumes searched for in the United States in 2020 include:

  • Group or family Halloween costumes
  • Descendants Halloween costumes
  • Wizard of Oz costumes
  • Halloween costumes for couples
  • The Greatest Showman Halloween costumes
  • Halloween costumes for pets

Most Popular Halloween Costumes From 2015-2018

When thinking about the best Halloween costume to wear, you may also start thinking about what the most common or popular Halloween costumes have been in past years. Google is always one of the first places we turn to drum up costume ideas, so we decided to use Google Trends search data to dig into the most popular costumes across the country for 2015-2018. We looked at the amount of searches for some of the most frequently popular costumes according to Google Frightgeist, along with those related to the most buzzworthy TV shows, movies, people, and current events of each year.

And since Disney Princess costumes are consistently popular every year, we looked at which of the princess costumes is the most popular in each state. Here’s what we found!

2015

Most popular Halloween costumes by state, 2015.

There was a quite a bit of variety in costumes year to year, and especially so in 2015. From classic costumes like clowns and cowboys to trendier movie-related costumes like Jurassic Park and Deadpool, 2015 was a mixed bag. What’s going on in the news and pop culture typically has a direct effect on what costumes Americans select each year, so it’s no surprise to see that the Walking Dead inspired costumes in the highest of states – the most searched in North Carolina, South Carolina, and Tennessee.

And now that we think about it, we do recall seeing one too many scary clowns while trick or treating in San Francisco – can we all agree that there are few things scarier?

2016

Most popular Halloween costumes by state, 2016.

2016 was an eventful year in news and politics since it was an election year. it’s not uncommon to see candidate costumes roaming around on Halloween, which helps explain why Hillary Clinton was the most searched costume in New York. And while Donald Trump didn’t make the map, his wife Melania was the most searched costume in Florida. The Teenage Mutant Ninja Turtles originally debuted in the early 90s, but they’ve seen a resurgence in popularity over the past few years. As a result, they were one of the most overall popular costumes of 2016 – the most searched in Michigan, Minnesota, Virginia, and Washington.

2017

Most popular Halloween costumes by state, 2017.

Sometimes the simplest costumes end up being the most memorable. It’s interesting to see how consistently popular basic-seeming animal (both real and mythological) costumes are through the years. Mice, bears, sharks, dragons, and horses continued to see popularity in 2017. Compared to 2015 and 2016, 2017 seems to be the most impacted by popular TV shows and movies like Game of Thrones and Justice League.

2018

Most popular Halloween costumes by state, 2018.

Now that we’ve taken a look into past years, what can you expect to see while trick or treating this year? Based on the data, we can bet you’ll run into at least one Belle or Beast over the course of your Halloween evening. We’re pleased to see classic Halloween costumes like witches and vampires maintain their popularity.

2018 Disney Princesses

The most popular Disney Princess Halloween costumes in each state.

One trend that we noticed as we dug into the popular costumes of past years was the consistent presence of Disney-inspired costumes, but which ones will we be seeing this year? We looked at searches for all of the Disney Princess costumes and were surprised by the results. Despite the fact that Moana and Frozen are more recent Princesses, the classic gang continues to inspire costumes. Ariel, Belle, Jasmine, Cinderella, and Snow White all make appearances on the map in at least one state.

Keep your Halloween costume looking great and ready for next year by bringing it to any of our dry cleaners in Minneapolis and San Francisco!