Minnesota-based Mulberrys to replicate popular customer experience model at ten Bay Area locations
FOR IMMEDIATE RELEASE:
SAN FRANCISCO, CA. December 7, 2016. Mulberrys — the Minnesota-based artisan laundry and dry cleaning service — today announced its expansion to the west coast with the acquisition of San Francisco-based Mulberrys & GreenStreets Cleaners.
Mulberrys will now own and operate ten Mulberrys & GreenStreets storefront locations and two proprietary Cleaning Labs in the San Francisco Bay Area, providing the same toxin-free dry cleaning service and bespoke customer experience that has made the company so popular in Minnesota’s Twin Cities region. With the Mulberrys & GreenStreets acquisition, Mulberrys now operates sixteen stores throughout the U.S., with more locations coming soon.
“Mulberrys is on a mission to establish the first national garment care brand. San Francisco and Silicon Valley are among the most discerning consumer markets in the U.S and we are thrilled to build upon Mulberrys & GreenStreets’ local success while introducing Mulberrys’ eco-friendly laundry service, cutting-edge technology, and affordable prices to the Bay Area,” said Mulberrys founder & CEO Dan Miller.
Mulberrys & GreenStreets was founded in 2007 by Kevin Kneafsey and Glenn Gilmore, who built the business into a local favorite, winning several “Best of San Francisco” awards from publications like the San Francisco Chronicle and SF Weekly.
“We really admire Mulberrys’ vision for the future of garment care and are excited to take these next steps together,” said Kneafsey.
The new Mulberrys Bay Area locations include ten stores in San Francisco, Mission Bay, South Beach, Marina/Cow Hollow, Belmont, Burlingame, San Carlos and Palo Alto. They will be staffed by 65 local employees.
“Loads of tech startups have tried to cut corners by using outsourcing and apps to disrupt the $10 billion dry cleaning and laundry industry. Mulberrys is instead focused on controlling the entire pipeline. From laundering clothes in our own Cleaning Labs, to having Mulberrys employees handle all pick-ups and deliveries, we are vertically integrated. Our storefronts are stylishly decorated and staffed by friendly employees intent on providing the highest-quality experience. All of these things make a huge difference to customers trusting us with their cherished garments,” said Miller.
Online on-demand pick-up and delivery
Bright, clean storefronts
Toxin-free dry cleaning
Environmentally-friendly laundry detergents
Biodegradable and recycled packaging
Hanger buy-back program; 10 cents for each returned hanger
Tailoring and alterations
Wedding dress restoration and cleaning
Shoe shine & repair
Mulberrys is an award-winning artisan laundry and dry cleaning service operating sixteen locations in California’s San Francisco Bay Area and Minnesota’s Twin Cities region. Founded on the idea that garment care should be a craft, not a commodity, Mulberrys features toxin-free dry cleaning, biodegradable packaging, on-demand online service, and same-day turnaround. www.mulberryscleaners.com
Brian Byrnes – Agency Byrnes Communications